Choose the FALSE statement
a. Step deals generally apply only to off-network series.
b. Moving a show from a time period with low HUTs to a time period with high HUTs usually results in higher ratings.
c. Moving a syndicated program from one daypart to another triggers a higher (or lower) price if the licensing agreement was tiered.
d. Because of the relatively long license terms for most off-network shows (typically 3-4 years), a station can take years to recover from several poor program purchasing decisions.
e. Programmers are very much concerned with balancing expense against returns to determine the practicality of a program purchase.
a
You might also like to view...
You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response?
What will be an ideal response?
A concise description of a team's goals or desired outcomes is referred to as a
. A. team ground rule B. team vision C. team mission statement D. team dynamic
Web pages are typically coded in hypertext markup language
Indicate whether the statement is true or false.
Nancy loves to go to her new job. She is encouraged to have free and open interactions
with her new boss. She thinks that this is the best type of communication climate because it is ________. Fill in the blanks with correct word