Personal selling is the most costly way to communicate with prospects because
A. sales cannot occur without advertising.
B. sales quotas force the salesperson to use unethical means to close a sale.
C. it cannot be integrated easily into a company's marketing communications strategy.
D. it is very labor-intensive.
E. it has an inflexible methodology.
Answer: D
You might also like to view...
The managerial activity of monitoring a plan's implementation and taking corrective action as needed is referred to as decision-making
Indicate whether the statement is true or false
Obviously it is I who ____ to blame for the error in our income statement
A) is B) am
What is unity of command? How does the matrix structure violate this principle? Why?
What will be an ideal response?
A credit card holder's liability for unauthorized use of the charge card is unlimited if the card was lost or misplaced
Indicate whether the statement is true or false