In the ______ process, according to social cognitive theory of mass communication, we organize, remember, and mentally rehearse behavior.

A. attention
B. retention
C. reproduction
D. motivation


B. retention

Communication & Mass Media

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Learning about characteristics of the audience such as gender and education is ___________

analysis. Fill in the blanks with correct word

Communication & Mass Media

The speech given by leaders upon taking office is known as a(n)

A) inaugural address. B) acceptance speech. C) keynote speech. D) speech of welcome. E) epideictic address.

Communication & Mass Media

The idea that physiological outcomes are influenced by the nature of one’s motivation is known as

a. Social learning theory b. The Barnum Effect c. Self-Determination theory d. Social-Cognitive theory

Communication & Mass Media

Which of the following statements is true about a directive interviewing approach?

A. An interviewee controls the structure of the interview, determines the topics, and decides when and how each will be discussed. B. An interviewer serves as an objective, neutral referee, presenting pros and cons of specific courses of action. C. An interviewer collects and shares information, defines and analyzes problems, and provides guidelines for actions. D. An interviewee is an equal and major player in the interaction rather than a reactor or recipient.

Communication & Mass Media