You are the manager of your college's bookstore. Create a mission statement, a vision statement, and a values statement for the services you manage.
What will be an ideal response?
Background information: A mission statement expresses the purpose of the organization—its reason for being. Facebook’s mission statement is “to give people the power to share and make the world more open and connected.” A vision statement is a long-term goal describing what an organization wants to become. It is a clear sense of the future and the actions needed to get there. Hilton’s vision statement is “To fill the earth with the light and warmth of hospitality.” A values statement expresses what the company stands for, its core priorities, the values its employees embody, and what its products contribute to the world. Patagonia’s values statement includes “the pursuit of ever great quality in everything we do” and “relationships built on integrity and respect.”
Students’ individual responses regarding the bookstore will vary, but here is one possible answer:
Mission statement: “We exist to serve the college’s diverse student body, to provide one-stop shopping for all their course needs, as well as a convenient place for them to purchase their everyday needs without having to leave campus.”
Vision statement: “While we are now a traditional bricks-and-mortar store, we want to become the Amazon of our campus. Students will be able to place their orders online, and we will deliver their entire order by the end of the day.”
Values statement: “We value education, and we believe that free materials on the Internet will never have the quality of professionally published materials that have been written by experts and published by companies that understand the needs of college students. We believe in the sanctity of intellectual property, and we will never condone the pirating or illegal copying of any work that is protected by copyright.”
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