Which of the following U.S. businesses would be most likely to pursue a foreign licensing agreement?
A) a chain of doughnut shops
B) a provider of home security
C) a pest removal company
D) an industrial window washer
E) a skateboard manufacturer
Answer: E
Explanation: E) Manufacturing companies tend to use licensing agreements in foreign countries. Service-based businesses tend to use franchising.
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Franco breeds a wide variety of fish. For the last nine years, he has been going to Fins-to-You, a local pet store that specializes in tropical fish and aquarium supplies, for all of his needs. He buys everything from fish food to aquarium heaters to replacement fish from this store. Which of the following terms best describes the relationship Franco has with Fins-to-You?
A. A tactical relationship B. A functional relationship C. A strategic partnership D. A relational partnership E. A solo market exchange
In terms of executional frameworks, a dramatization is similar to, but a more powerful form of story than which execution?
A) animation B) slice-of-life C) fantasy D) authoritative
Identify and describe the three types of consumer decision-making processes.
What will be an ideal response?
Any effort by the Federal Trade Commission (FTC) to evaluate expected deceptive marketing practices would be seriously flawed because it would mean punishing business on the basis of what the FTC thinks might happen rather than on what actually does happen.
Answer the following statement true (T) or false (F)