Paradigmatic analysis

a. is centrally focused on the meanings of sequences of signs.
b. looks for patterns of paired oppositions.
c. requires the critic to take signifying elements out of their chronological order and
reorganize them analytically according to related patterns of opposition.
d. All of the above.
e. None of the above.


e. b, c

Communication & Mass Media

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The best description of the mutually beneficial cooperation that exists between television and the movie industry today is __________

Fill in the blank with correct word

Communication & Mass Media

Environmental activist John Muir used public relations tactics to help

A) designate Yosemite Valley into a National Park. B) promote the Sierra Nevada mountains as a tourist destination. C) stop the spread of railroads through pristine wilderness. D) Protect the Yosemite Valley in California. E) Both A and D.

Communication & Mass Media

Communication is defined as

a. process of understanding one another. b. the process of understanding and sharing meaning. c. the process of verbal and nonverbal interaction. d. a process of interaction involving symbols and codes.

Communication & Mass Media

Which of the following is TRUE?

A. 75% of organizational change attempts reported by CEOs have been effective. B. Even though change can be effective, in most cases, employees lose their sense of ownership of the future of the organization. C. Employees who are resisting change turn against one another.

Communication & Mass Media