A firm's competitive advantage is not necessarily revealed in higher profitability; it may be reflected in:
A) Expanding market share
B) An aggressive quest for acquisitions
C) Increasing employee bonuses
D) Expanding market share and/or increasing employee bonuses
Answer : D) Expanding market share and/or increasing employee bonuses
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Colby and his dad, Dusty, are looking at the advanced features on Colby’s new phone, and Dusty asks, “What next? They’ll probably be surgically implanting our cell phones.” Colby says. “A guy in my communication class gave a speech about these wild new technologies. Implanted compasses! Like your own personal GPS system. Or an electronic tattoo that will read your vital signs and transmit them wirelessly.” Which characteristic of new media theory does this conversation reflect?
a. creative b. flexible c. personalized d. always evolving
The most common way to collect job information is to ask the people who are doing a job to fill out a questionnaire.
Answer the following statement true (T) or false (F)
Members of quality circles are:
A) paid according to their contribution to quality. B) external consultants designed to provide training in the use of quality tools. C) always machine operators. D) all trained to be facilitators. E) None of the above; all of the statements are false.
Karl's Sporting Goods started as a small shop catering to the fly-fishing crowd but as requests were made for different and varied goods, it branched out into an outdoor-sports store. Karl caters to his core customer base of hunters and fishermen, but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience. Due to space limitations, he does not carry mountain bikes, but does carry gear for them. Since Karl's is not located near the ocean or a large body of water, he does not carry wetsuits or other watersports equipment, but he does carry gear that would be required for wading in cold mountain rivers and streams, and canoes and kayaks. His marketing is directed toward hunters and fishermen, but includes
activities, events, and sales aimed at bringing outdoor enthusiasts with other interests into his store. Over the past month, he has received numerous request for rock climbing gear. As a result of these requests, Karl has entered into negotiations with three providers of high-quality rock climbing shoes and gear. What do Karl's activities show about his marketing for Karl's Sporting Goods? A. He provides place utility for all outdoor sports enthusiasts. B. He has a marketing concept and is acting on it. C. He has increased his production orientation. D. He has increased its sales orientation.