The effect of a persuasive message on a listener is apparent the moment the message has been received
Indicate whether the statement is true or false
False
Communication & Mass Media
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Validity is the extent to which a result is stable and consistent
Indicate whether the statement is true or false.
Communication & Mass Media
According to the text, which of the following is a primary motivating factor that brings
about the “spiral of silence”?
a. need for cognition b. political sophistication c. fear of isolation d. communication apprehension e. sensation-seeking
Communication & Mass Media
___________ were the first public speaking teachers.
A. Aristotelians B. Gorgians C. Sophists D. Platonics
Communication & Mass Media
Seinfeld has not been very popular in attracting international viewers because it is considered as too culturally “American.”
a. True b. False
Communication & Mass Media