The effect of a persuasive message on a listener is apparent the moment the message has been received

Indicate whether the statement is true or false


False

Communication & Mass Media

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Validity is the extent to which a result is stable and consistent

Indicate whether the statement is true or false.

Communication & Mass Media

According to the text, which of the following is a primary motivating factor that brings

about the “spiral of silence”?

a. need for cognition b. political sophistication c. fear of isolation d. communication apprehension e. sensation-seeking

Communication & Mass Media

___________ were the first public speaking teachers.

A. Aristotelians B. Gorgians C. Sophists D. Platonics

Communication & Mass Media

Seinfeld has not been very popular in attracting international viewers because it is considered as too culturally “American.”

a. True b. False

Communication & Mass Media