Define internal marketing and its role in the company. Outline how various departments within the company can demonstrate a customer focus
What will be an ideal response?
Internal marketing is the task of hiring, training, and motivating able employees who want to serve customers well. Internal marketing must take place on two levels. At one level, the various marketing functions must work together. At the second level, other departments must embrace marketing and a "think customer" attitude.
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A direct marketing channel produces higher margins than an indirect channel, but the business must bear the cost of channel management and all marketing and sales expenses
Indicate whether the statement is true or false
The Sarbanes-Oxley Act has had an insignificant effect on the relationship between the company and the internal auditor
Indicate whether the statement is true or false
Identify your listening style and how your style has helped or hurt your relationships.
What will be an ideal response?
The influence of positive psychology on the study of teams may mean an alternative definition of:
a. What a team is. b. How organizations use teams. c. How teams are structured. d. Equifinality. e. What makes a team effective.