Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones?
B) Did customers enjoy the events associated with the promotion?
C) Did customers receive high-quality promotional products?
D) Did the promotion attract new customers or more purchasing from current customers?
E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
D
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The system of identifying issues, determining alternatives for dealing with them, then selecting and monitoring a strategy for resolution is known as ________.
A. disparate treatment. B. saying "yes" C. problem solving D. win-win situation.
To avoid being bound by the acts of the agent after the agency has ended, the principal:
A. should give verbal notice if the termination is due to loss of legal capacity by the principal. B. should get the agent to give notice. C. should give actual notice to those who have dealt with the former agent. D. need not give notice as he has no liability.
Six applications for admission to a local university are checked, and it is determined whether each applicant is male or female. How many sample points exist in the above experiment?
a. 64 b. 32 c. 16 d. 4
For tax purposes, unearned income is income that has not yet been realized.
Answer the following statement true (T) or false (F)