Which of the following financial intermediaries are depository institutions?
A) A savings and loan association
B) A commercial bank
C) A credit union
D) All of the above
E) Only A and C of the above
D
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Neighborhood marketing primarily attempts to segment customers based on?
a. Geography b. Proximity to the seller c. Proximity to the manufacturer d. Household size
?The Board of Directors of a company is responsible for determining, articulating, and communicating the values and standards of the business, and for ensuring that the policies, procedures, and controls in place act to support, rather than hinder, ethical values throughout the business. ? Which one of the following corporate elements and characteristics can the Board of Directors influence the most to ensure that the organization has an ethical culture?
A. ?Individual factors B. ?Personal values C. ?Employee integrity D. ?Individual beliefs E. ?Procedures and controls for oversight
Trader Joe’s was used in the textbook to describe which direction of the communication chain?
a. Downward and Lateral b. Upward c. Upward and Downward d. Lateral
Promotion links to which of the 4Cs of marketing?
a. cocreated b. communities c. customizable d. choice