Negative ads, especially savage ones criticizing an opponent and often playing fast and loose with context and facts, are called
A) negativism.
B) public relations.
C) attack ads.
D) viral advertising.
Answer: C
You might also like to view...
When Jeb presented his speech in February 2007, he provided the latest statistical
information available regarding U.S. expenditures for the war in Iraq. He told his audience that the costs were estimated at $700 billion in direct costs and perhaps twice that much when indirect expenditures were included, and that Nobel Prize-winning economist Joseph Stiglitz put the total cost at more than $2 trillion. As he reported this information, he read the numbers directly off of his note card. How will his audience likely react to his reading this information to them? In other words, how will they likely perceive his behavior? A) They will perceive that he is overly careful, ultimately diminishing his ethos. B) They will perceive that he is concerned with accuracy and precision. C) They will perceive that he has inadequately rehearsed his presentation. D) They will perceive that he doubts the information and can't look them in the eye.
Detrimental reliance, a breach of civil law, may occur when the PR practitioner distributes information that is faulty or when a promise is broken
a. True b. False
What are the arguments for and against Google's plan to digitize the full contents of millions of books?
What will be an ideal response?
What did George Herbert Mead mean when he stated that people are "talked into" humanity?
A) We gain personal identity as we communicate with others. B) We first see ourselves through the eyes of others. C) Other people's messages form important foundations for our self-concepts. D) Family members help to tell us who we are. E) All of these answers are correct.