The probability of selecting any random number in a two digit table is 1/100
Indicate whether the statement is true or false
TRUE
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The exercise price for stock option plans on the grant date is:
A. usually lower than the market price of the underlying shares. B. always higher than the market price of the underlying shares. C. always lower than the market price of the underlying shares. D. usually equal to or higher than the market price of the underlying shares.
Word of mouth advertising for employees may be discriminatory because:
a. it reaches so few people b. people tend to associate with others like themselves c. it is not in writing d. none of these
Answer the following statement(s) true (T) or false (F)
The comprehensive feasibility analysis approach is closely related to the preparation of a thorough business plan.
Why are principles of operant conditioning useful in the development of promotional strategies?
A. They explain how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response. B. They explain why coupons and samples are unlikely to have any desirable effect on consumer behavior. C. They show that experiences with products provide reinforcements that affect future purchase behaviors. D. They explain the cognitive processes that mediate a consumer's response to advertising. E. They explain consumer behavior in both high- and low-involvement situations.