Which of these statements about mass marketing is true?
A) A mass marketing strategy is always preferable to a target marketing strategy.
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
C) Mass marketing can be cost effective.
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
E) Automakers typically use a mass marketing strategy.
C
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Indicate whether the statement is true or false
A global positioning system (GPS) is a satellite-based navigation system providing extremely accurate position, time, and speed information.
Answer the following statement true (T) or false (F)
An equation indicating that for the same quantity of production, Q, companies either can use a certain amount of labor or invest in more automation best describes
A) Q-model. B) production function. C) unit testing. D) product valuation.
Government can obtain funds ________.
A) by trading in the equity market B) by issuing financial instruments such as futures and options C) through the foreign exchange market D) by selling debt securities