An ad for Shiny Toothpaste states, "Nine out of ten dentists recommend Shiny Toothpaste to their patients. Why don't you give it a try?" This ad would be more likely to appeal to ________ than to ________ thinkers.
A. transactional; transformational
B. functional; hierarchical
C. transformational; transactional
D. fact-based; value-based
E. value-based; fact-based
Answer: D
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Bankruptcy is not the only option for businesses that want to avoid liability for their debts.
Answer the following statement true (T) or false (F)
Uncovering key performance issues that normally might go unnoticed in day-to-day business operations is the primary purpose of the ________ step of a marketing plan
A) situation analysis B) revenue planning C) performance evaluation D) performance gap E) channel strategy
______ involves being able to put yourself in another person’s place—to understand what is being said and why the person is communicating that information to you.
A. Effectiveness B. Efficiency C. Empathy D. Cost
A petty cash fund is established for small payments for which writing a check would be impractical
Indicate whether the statement is true or false