Which of the following statements is true of the media mix?
A. The characteristics of a product help in determining the combination of media that should be used.
B. It is not possible to use only one medium or vehicle to deliver a message.
C. By employing a media mix, advertisers can lower the versatility to their media strategies resulting a in high amount of clutter.
D. Advertisers use the media mix to maintain uniformity across all advertising media.
E. Individual preferences have no effect on the combination of media to be used to deliver a message.
Answer: A
You might also like to view...
A merchandiser uses a perpetual inventory system. The beginning Retained Earnings balance of the merchandiser was $95,000. During the year, Sales Revenue amounted to $75,000, Cost of Goods Sold was $30,000, and all other expenses totaled $12,000. The company declared and paid $19,000 as dividends. The last step in the closing process would include ________.
A) a debit to Income Summary for $33,000 B) a credit to Income Summary for $19,000 C) a debit to the Retained Earnings account for $33,000 D) a debit to the Retained Earnings account for $19,000
In the supplier selection stage, the buyer reviews supplier performance
Indicate whether the statement is true or false
The rate earned on current assets is one of the measures of solvency
Indicate whether the statement is true or false
Exceptions to the use of inductive approach for bad-news messages include
a. messages addressing a very small, insignificant matter. b. memos sent within the company. c. oral presentations. d. all of the above