According to PRIZM, the ________ cluster is characterized by educated, midscale, and multiethnic, urbane couples in America's fast-growing cities
Concentrated in a handful of metros such as Las
Vegas, Miami, and Albuquerque, these households feature older home owners, empty nesters, and college graduates.
A) beltway boomers
B) old milltowns
C) cosmopolitans
D) young digerati
E) winner's circle
C
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Which of the following is a disadvantage of using newspapers as an advertising medium?
A) lack of flexibility B) high costs of advertisement space C) poor reproduction quality D) low believability E) absence of local market coverage
"The Ultra Black Label series is a premium mobile phone made out of real stainless steel and complemented by multi-angle vision technology. This advanced technology allows you to view the screen contents from different angles. With the Ultra phone, you'll always be able to view the display and will never be out of touch." In what order are the features, benefits, and advantages presented in the statement?
A. Feature, advantage, and benefit B. Feature, benefit, and advantage C. Advantage, benefit, and feature D. Benefit, advantage, and feature E. Advantage, feature, and benefit
Looking at the competing values framework, which type of culture is positioned under the control and stability dimension, but places more emphasis on interactions conducted outside the organization with a view to increasing company competitiveness?
a. Hierarchy b. Adhocracy c. Market d. Clan
If a person obtains your credit card number by standing close enough to you to either see your credit card or hear you speak the number during a telephone call, they are
A) shoulder surfing. B) dumpster diving. C) pretexting. D) skimming.