Ole McDonald, a successful farm equipment supply company in the Midwest, has joined forces with A-Plus Supply, a national hardware and home retailer. As a result of this new relationship, Ole McDonald can open stores in other regions and A-Plus can now offer a high-quality product in the farm community. Ole McDonald and A-Plus Supply are now
A. distributors.
B. competitors.
C. customers.
D. suppliers.
E. strategic allies.
E. strategic allies.
The term strategic allies describes the relationship of two organizations who join forces to achieve advantages neither can perform as well alone.
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