Stations that link themselves to a national broadcast network for the purpose of airing its programs are called

A. translator stations.
B. affiliates.
C. independents.
D. O&Os.


Answer: B

Communication & Mass Media

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When Anna attended a funeral for her friend's grandmother, she was shocked to see that many mourners wore white. Anna found this disrespectful, believing that everyone wears black to indicate sadness. Anna's attitude toward these mourners can be best characterized as __________.

A. uneasy B. ethnocentric C. stereotypical D. discriminatory

Communication & Mass Media

Videoconferencing uses a synchronous mode of interaction

Indicate whether the statement is true or false.

Communication & Mass Media

In Rev. Martin Luther King Jr.'s "I've Been to the Mountaintop" speech, King does not provide any statistical evidence

Indicate whether the statement is true or false

Communication & Mass Media

Which attention factor combines both uncertainty and dynamism to grab and hold attention?

a. suspense b. activity c. conflict d. vitality

Communication & Mass Media