In general, when the source of a message is perceived as attractive, the message will be more effectively communicated
Indicate whether the statement is true or false
TRUE
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How many bits would be required to store the word "bit"?
A. One B. Three C. Sixteen D. Twenty-four
Joseph has AGI of $170,000 before considering the $20,000 rental loss for property which he actively manages. How much of the rental loss can he deduct?
A) $0 B) $10,000 C) $20,000 D) $25,000
When a merger of two firms is achieved by one firm, automatically assuming all the assets and all the liabilities of the other firm, such a merger requires
A. the approval of at least 50 percent of the stockholders (or as specified by corporate charters or state laws) of each firm. B. that the target firm search for alternative suitors. C. no shareholder meeting to vote. D. that the management of the two firms be tossed out.
A competitive advantage based on location is often sustainable because
A. it is not easily duplicated. B. few marketers are aware of its importance yet. C. the Internet has diminished the importance of brick-and-mortar stores. D. mobile marketing has not yet proven its value for most customers. E. real estate prices have been dropping.