The programming strategy most often used by independent television stations that involves scheduling a block of programs of the same genre (e.g., talk shows, movies, sitcoms) is called

a. counter programming
b. hammocking
c. lead-in
d. tent-poling
e. stacking


e.

Communication & Mass Media

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What are the challenges of narrative writing, and how does narrative writing compare to inverted-pyramid writing?

What will be an ideal response?

Communication & Mass Media

Research for informative speeches relies heavily on

a. theories. b. ideas. c. facts. d. opinions.

Communication & Mass Media

When Martin Luther King, Jr. gave his “I Have A Dream” speech, he was delivering a

A) speech of goodwill. B) speech of inspiration. C) informational speech. D) commencement speech.

Communication & Mass Media

People who monitor what they say and who adapt their statements to how they think other members of the group may react are involved in

A. rhetorical sensitivity. B. communication apprehension. C. preference for procedural order. D. self-monitoring. E. none of these.

Communication & Mass Media