When faced with the need to embark on research endeavors in order to elicit feedback about the effectiveness of a school's communication plan, schools often react disparagingly, and conclude that such a need is beyond their budgetary priorities. What is an appropriate response to this reaction and perspective?

a. All research initiatives of school communication plans have in recent years been costly due to the trend of budgetary constraints that school districts encounter.
b. Research of a school's communication plan can only occur in school districts that rank above the 95th percentile in terms of school wealth.
c. Research can occur in any randomly selected school district that identifies inexpensive and effective
methods to aggregate primary and secondary data sources that will assess if reasonable benchmarks of outcome can be met.
d There are too many factors to determine if any school can effectively develop and implement a plan of
evaluation research with the goal to assess the efficacy of its school communications program.


C

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