A qualitative forecasting technique that relies on group convergence of forecasts is referred to as?
a. Consumer surveys
b. Delphi method
c. Jury of executive opinion
d. Sale force estimates
b. Delphi method
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As long as a company accurately records total credit sales information, it is not necessary to have separate accounts for specific customers.
Answer the following statement true (T) or false (F)
Which of the following is the focus of push marketing at the growth stage of the product life
cycle? A) highlighting of the organization's product superiority compared to those of competitors B) reduction in the amount of incentives given to intermediaries in a bid to cut costs C) payment of a minimal fee to retailers to include the product in their stores D) provision of trade margins and other incentives to encourage product adoption
An example of Nonaka’s (2001) explicit-explicit knowledge creation could be two organizations discussing how they can share knowledge about their products, services, or processes to create new ones. Nonaka refers to this process as ________________.
a. Socialization b. Internalization c. Articulation d. Combination
The Clayton Act deals with tying contracts, exclusive dealing contracts, and price discrimination by manufacturers.
Answer the following statement true (T) or false (F)