Creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce describes
A) intellectual property.
B) civil law.
C) criminal law.
D) personal property.
A
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________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale
A) Non-parametric tests B) Parametric tests C) Parallel tests D) Regression tests E) Interval tests
When using graphics, be sure to use clear and interpretive _________________
a. captions b. colors c. photographs d. research
Melissa, a salesperson for a cosmetics company, is selling the company's new range of anti-acne products. While selling to prospective customers, she explains how one of her previous customers was hesitant to buy the product initially but was very happy with the results when she finally gave the product a try. In this scenario, Melissa is using the _____ of earning commitment.
A. summary commitment technique B. probing commitment technique C. success story commitment technique D. balance sheet commitment technique E. alternative choice commitment technique
How do infomediaries and consumer information websites increase the intensity of competitive rivalry?
A. by shifting customers away from issues of price B. by making competitors in cyberspace seem less equally balanced C. by consolidating the marketing message that consumers use to make a purchase decision D. by highlighting unique selling advantages of a firm