Define and discuss problem identification and problem-solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research
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Problem identification research is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to exist in the future. Problem-solving research is undertaken to arrive at a solution.
Problem identification research and problem-solving research go hand in hand because once a problem or opportunity has been identified, problem-solving research can be undertaken. A given marketing research project may combine both types of research. This was illustrated in the chapter opening Boeing example. The consumer surveys identified potential demand for smaller planes (problem identification). Subsequent research led to the introduction of the new version of the Boeing 737, which caters to the 100 to 215 seat market (problem solving). The student should supply his/her own similar examples.
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________ is the problem confronting the decision maker. It asks what the decision maker needs to do
A) The environmental context of the problem B) The management decision problem C) The marketing research problem D) Problem definition
As a mode of transportation, railroad freight would be LEAST suited for
A. coal. B. fresh fruit. C. automobiles. D. iron ore. E. sand.
Identify the major objectives of promotion.
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The ________ is a federal statute that primarily regulates the issuance of securities by companies and other businesses.
A. Securities Act of 1933 B. Securities Exchange Act of 1934 C. Sarbanes-Oxley Act of 2002 D. McLean-Stevenson Act of 1974