Salespeople need not increase sales in old accounts if they are generating a sufficient number of new customers.
Answer the following statement true (T) or false (F)
False
Creating new customers is important but so is selling to current customers. Current customers can be an excellent source of regular sales.
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In providing rewards for a frequency program, a variable ratio reward schedule is superior to regularly scheduled rewards
Indicate whether the statement is true or false
In an electronic data interchange environment, the audit trail
a. is a printout of all incoming and outgoing transactions b. is an electronic log of all transactions received, translated, and processed by the system c. is a computer resource authority table d. consists of pointers and indexes within the database
Which generation was referred to as "busters" and was thought of as slackers who are cynical about marketing?
A) Generation Y B) Generation X C) Baby boomers D) Millennial E) Generation Z
A customer that chooses not to join a queue because it is too long is?
a. Reneging b. Balking c. Jockeying d. Neither reneging, balking, nor jockeying