The marketing results from direct mail are difficult to measure
Indicate whether the statement is true or false
FALSE
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When responding to a customer's request for an adjustment, it is usually sensible to assume that
A) if you handle the situation well, the customer will be even more loyal than before. B) the customer's account of the situation is exaggerated. C) the customer is hostile. D) the customer is trying to pull a fast one. E) the customer will no longer do business with you, even if you grant the request.
In reality, it is very easy for firms to estimate their demand and cost functions
Indicate whether the statement is true or false
Assume the salesperson for a janitorial service completes the sales presentation and asks for the order. The prospect says, "No, I'm not ready to buy now. Try me again later next month." Which of the following techniques for handling objections should the salesperson use?
A. Indirect denial B. Five-question sequence C. Direct denial D. Boomerang E. FAB sequence
Levron Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on total fixed manufacturing overhead cost of $58,000, variable manufacturing overhead of $2.00 per machine-hour, and 20,000 machine-hours. The company has provided the following data concerning Job P978 which was recently completed:Number of units in the job20Total machine-hours80Direct materials$ 500Direct labor cost$ 2,640The amount of overhead applied to Job P978 is closest to:
A. $232 B. $392 C. $552 D. $160