The process where all the involved areas—R&D, marketing, engineering, production, and even suppliers—work together rather than sequentially during a product's development is called _____
a. simultaneous product development
b. test marketing
c. simulated market testing
d. choice modelling
ANSWER: a
The product development process works best when all the involved areas (R&D, marketing, engineering, production, and even suppliers) work together rather than sequentially, a process called simultaneous product development. It is a team-oriented approach to new-product development.
You might also like to view...
Debt financing typically has a higher cost of capital than equity
Indicate whether the statement is true or false
Financing activities include receiving cash from issuing debt and receiving cash dividends from investments in other companies' stocks.
Answer the following statement true (T) or false (F)
A check is a special type of draft
Indicate whether the statement is true or false
While performing the boundary-spanning process, members who engage in ambassador activities typically communicate with
A. people who are in high positions in the organization. B. the customers of the organization. C. front-line production supervisors in the industry. D. vendors and distributors of competitors. E. their subordinates in the organization.