The number of times an average person in the target market is exposed to a message is known as the ________ of the message

A) quantitative value
B) reach
C) frequency
D) exposure rate
E) turnover rate


C

Business

You might also like to view...

___________________ was a well-known joint labor-management initiative that introduced extensive self-directed work teams to the auto industry.

Fill in the blank(s) with the appropriate word(s).

Business

The acceptable quality level (AQL) is the average level of quality we are willing to accept

Indicate whether the statement is true or false

Business

Which of the following statements about the elements of negligence is (are) true? I. The negligence of the tortfeasor may arise from a failure to act. II. The damage that results must be in the form of property damage

A) I only B) II only C) both I and II D) neither I nor II

Business

In some countries, laws are considered to be guidelines that are not necessarily followed.

Answer the following statement true (T) or false (F)

Business