Which of the following is not a good example of a marketing-related key success factor (KSF)?
A) High utilization of fixed assets
B) A well-known and well-respected brand name
C) Breadth of product line and product selection
D) Clever advertising
E) Courteous, personalized customer service
A) High utilization of fixed assets
Among the marketing KSFs are: (1) breadth of product line and product selection; (2) a well-known and well-respected brand name; (3) fast, accurate technical assistance; (4) courteous, personalized customer service; (5) accurate filling of buyer orders (few back orders or mistakes); (6) customer guarantees and warranties (important in mail-order and online retailing, big-ticket purchases, and new-product introductions); and (7) clever advertising.
You might also like to view...
Name four input controls and describe what they test
You enjoy making cakes and pastries and have decided to open up a small bakery across from campus. You plan on making a variety of baked items, probably a couple of different batches each day since the processes differ for each variety. You recall from
your managerial accounting class that product costing is important and that there are a few different choices in determining product costs. Would product costing be important for a small operation such as this? Why or why not? If you were to use a product costing system, which one would you use and why?
Which of the following is recommended concerning the use of gestures during a business presentation?
a. Vary hand motions to emphasize important points; otherwise, relax your hands at your sides or place on podium. b. Eliminate gestures for more serious, formal presentations. c. Practice your gestures so that you know precisely what movements to make at specific times. d. None of the above.
In order to be legally effective to transfer title, a gift must meet all of the following requirements
except: A) Acceptance of the gift by the donee. B) Consideration on the part of the donee. C) Present intent by the donor to make the gift. D) Delivery of the subject matter to the donee.