Explain the product positioning strategy based on a product's attribute/benefits with an example?
What will be an ideal response?
A frequently used positioning strategy exploits a particular product attribute, benefit, or feature. In global marketing, the fact that a product is imported can itself represent a benefit positioning. Economy, reliability, and durability are other frequently used attribute/benefit positions. Volvo automobiles are known for solid construction that offer safety in the event of a crash. In the ongoing credit card wars, VISA's advertising focuses on the benefit of worldwide merchant acceptance.
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Sabas Company has 20,000 shares of $100 par, 2% cumulative preferred stock and 100,000 shares of $50 par common stock. The following amounts were distributed as dividends: Year 1: $10,000 Year 2: 45,000 Year 3: 90,000 Determine the dividends per share for preferred and common stock for the third year
a. $4.50 and $0.25 b. $3.25 and $0.25 c. $4.50 and $0.90 d. $2.00 and $0.25
Noncontrolling interest reported on the balance sheet represents the amount of the net assets of a company that are owned by shareholders other than the common shareholders of that company
Indicate whether the statement is true or false
Explain the rationale for the assumption of the risk defense.
What will be an ideal response?
Inspection costs at one of Ratulowski Corporation's factories are listed below: Units Produced Inspection CostsApril777 $10,176May807 $10,404June798 $10,355July835 $10,665August822 $10,542September795 $10,313October805 $10,409November853 $10,795December796 $10,310Management believes that inspection cost is a mixed cost that depends on units produced. Using the high-low method, the estimate of the variable component of inspection cost per unit produced is closest to:
A. $8.14 B. $0.12 C. $7.05 D. $12.89