The set of principles adopted by large advertising agencies to improve preparation and testing of ads is referred to as

A. Positioning Advertising Copy Testing (PACT)
B. Principles of Advertising Consumer Testing (PACT)
C. Promotional Advertising Content Testing (PACT)
D. Post-Advertising Commercial Testing (PACT)
E. Pre-Advertising Commercial Testing (PACT)


Answer: A

Business

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