Situational influences refer to
A. both the objective and subjective attributes a consumer uses to compare different products and brands.
B. the temporary impediments to a consumer's purchase decision.
C. psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D. the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
E. the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
Answer: E
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