Which of the following statements is true regarding integrated marketing communications (IMC)?
A) According to IMC, price should not be considered as a communication tool.
B) It uses different elements of the marketing mix to reach different targeting audience.
C) It uses different elements of the marketing mix during different stages of the product life cycle.
D) It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages.
D
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In terms of ethical frameworks for reasoning, a method of decision making based on treating all people fairly and consistently is:
A) utilitarianism B) individualism C) the justice approach D) the rights approach
Willson Glassware Company issues $1,014,000 of 10%, 10-year bonds at 97 on February 28, 2019. The bond pays interest on February 28 and August 31. On August 31, 2019, how much cash did Willson pay to the bondholders?
A) $51,968 B) $50,700 C) $101,400 D) $49,432
Which of the following is NOT true regarding seizures and searches after a traffic stop by a police officer?
a. If a police officer makes a traffic stop that is objectively justified by probable cause to believe a traffic violation has occurred, then it is irrelevant that the police officer might have used the violation only as a pretext to stop the car. b. Police officers need not inform detained drivers that they are "legally free to go" before asking for consent to search their vehicles. c. A police officer may order passengers out of a vehicle during the course of a traffic stop. d. Without driver consent, a police officer can conduct a full car search after issuing a routine traffic citation.
Which of the following methods of data gathering allows the consultant to collect data on actual behavior rather than reports of people’s behavior?
a. interviews b. focus groups c. surveys/questionnaires d. observations