Why does the textbook claim that personal locus may be the most important factor influencing our baseline?

a. It reflects the factors of developmental maturity, cognitive abilities, knowledge structures, sociological factors, and lifestyle.
b. It determines media exposure habits.
c. It activates the power of other factors.
d. All of the above


d. All of the above

Communication & Mass Media

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The "spiral of silence" theory suggests that you are more likely to voice __________ than __________.

A. agreement; disagreement B. disagreement; agreement C. assertiveness; aggression D. conspiracy; agreement

Communication & Mass Media

Which of the following is NOT one of the five basic activities of management as described by Henri Fayol?

a. planning b. organizing c. communicating d. coordinating

Communication & Mass Media

The more leaders are admired and respected, the more members ________ their behavior.

A. copy B. endorse C. admire D. resent E. none of these

Communication & Mass Media

If your specific purpose were "To inform my audience of the steps involved in making diamond jewelry," you would probably organize your speech in ________ order.

A. causal B. chronological C. spatial D. illustrative E. comparative

Communication & Mass Media