Vegan Videos has decided to conduct exploratory research to clarify its marketing-related research problem. The company needs to collect primary data using qualitative research, and it needs to collect this data from 10 customers with only one researcher. In this case, Vegan Videos would most likely use a(n) ________ to collect the data and meet its short deadline.
A. experimental design
B. case-study research
C. statistical method
D. focus group
E. in-depth interview
Answer: D
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An example of syndicated data is Marketing Evaluations Inc.'s Q Scores® services
Indicate whether the statement is true or false
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