The customer is a part of the marketing mix and should be the target of all marketing efforts.
Answer the following statement true (T) or false (F)
False
The customer is the target of all marketing efforts and is not part of the marketing mix.
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When an employee files a grievance pursuant to a company procedure developed to address such matters, he is exercising a power-based approach to resolving conflict
Indicate whether the statement is true or false.
Marcus files a suit against Naomi in an Ohio state court. Naomi's only connec-tion to Ohio is an ad on the Web originating in Pennsylvania. For Ohio to exercise jurisdiction, the issue is whether Naomi, through her ad, has
a. a commercial cyber presence in Ohio. b. conducted substantial business with Ohio residents. c. claimed to be a resident ofOhio. d. solicited virtual business in Ohio.
The pecking-order model of capital structure suggests the order in which firms prefer to raise capital is:
A) debt, then retained earnings, then external equity. B) retained earnings, then debt, then external equity. C) preferred stock, then debt, then external equity. D) debt, then external equity, then retained earnings.
The finite population correction factor should be used:
a. whenever we are sampling from an infinite population. b. whenever we are sampling from a finite population. c. whenever the sample size is large compared to the population size. d. whenever the sample size is small compared to the population size.