When Benetton, a hip European clothing manufacturer, won several awards for the impact of its website on consumers and competitors alike, it was being judged on what standard of evaluation?
A) effects/response
B) aesthetics/artistic
C) truth/accuracy
D) ethical/moral
A
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The early work of Hovland on Attitude Change was done with
thousands of _______________ as subjects. A. students B. soldiers C. office workers D. factory workers E. psychologists
Explain how it is or is not possible for people to read the nonverbal communication of others.
What will be an ideal response?
The sentence "To write with a broken pencil is pointless," is an example of a(n) ________, or a form of wordplay in which two different ideas are expressed by the same word or by two similar-sounding words.
A. pun B. tall tale C. anecdote D. understatement
When determining a persuasive speech topic, most speakers
A) analyze the audience before selecting a topic. B) select a topic, then analyze the audience. C) reject a topic audience members disagree with. D) both a and c.