From plotting a political campaign to promoting a product to confronting a crisis, the first step in solving any public relations challenge is to ________
A) conduct research
B) plan a programmatic initiative
C) go with your gut
D) ask your team what their intuition is
A
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A glocal company is committed to using a combination of global and local marketing tactics in every foreign market it enters
Indicate whether the statement is true or false
One of the major disadvantages of oral communications is that it ______.
a. discourages feedback b. is usually harder than written communications c. is usually slower than written communications d. leaves no record of what was communicated
Headings assist the report reader in understanding the organization of a report
Indicate whether the statement is true or false
What is the name of the treaty that allows American patents to be recognized and enforced in member countries?
A) The Paris Convention for the Protection of Industrial Property B) The International Treaty of Trademarks and Patents C) The World Agreement of London D) The Berne Convention