For public relations practitioners, the best reason to run an organizational blog is that

A) It enables a real-time conversation with key stakeholders.
B) It gives managers a "heads-up" on shutting down negative bloggers.
C) It is artificial and full of "execu-babble."
D) It provides a unique listening tool.
E) Both A and D.


Answer: E

Communication & Mass Media

You might also like to view...

Desquartes Fashions had been enduring massive financial losses for the past two years

Thus, when it became apparent to the board of directors that they had to let go off hundreds of employees, they made a public announcement that they were freezing the salaries of all the directors and the managers in the organization. As a result of which, when they laid off the employees, the level of criticism aimed at them was considerably mitigated. What was best illustrated in this scenario? a) Conflict positioning b) Crisis management c) Issues positioning d) Reputation management

Communication & Mass Media

In the perception process, selection must always occur first

Indicate whether the statement is true or false

Communication & Mass Media

Explain the difference between generalizations and stereotyping

What will be an ideal response?

Communication & Mass Media

Sustained eye contact for a longer period of time, or gaze, is _____.

a. always threatening b. sometimes threatening c. always positive d. always misinterpreted

Communication & Mass Media