The role of ________ is to ensure that those who enter into the marketplace are playing by the rules and conforming to the very conditions that ensure the market functions as it is supposed to function.
Fill in the blank(s) with the appropriate word(s).
gatekeepers
Several important business professions, for example, attorneys, auditors, accountants, and financial analysts can be thought of as "gatekeepers" or "watchdogs" in that their role is to ensure that those who enter into the marketplace are playing by the rules and conforming to the very conditions that ensure the market functions as it is supposed to function.
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Electronically dispensed checkout coupons
A. are available on a company's website and must be printed out to be used. B. are cost effective and can be targeted to specific categories of consumers. C. are attached to the outside of the package so they can be ripped off and redeemed immediately. D. have no redemption deadline. E. generate impulse buying and product trial.
_____ is hearing something with thoughtful attention
Fill in the blank(s) with correct word
Michael Porter (1980, 1985) suggested that factors such as initial capital requirements, the threat of price-cutting by established firms and the level of product differentiation represent _______ for new-firm entrants into markets.
a. Barriers to entry b. Opportunities c. Market ideas d. Threats
Explain the importance of decision making for managers at each of the three primary organization levels along with the associated decision characteristics.
What will be an ideal response?