What is the central conflict companies’ face when they hire you YouTube stars to help promote their brand. Provide an example.

What will be an ideal response?


YouTube stars are often excellent at attracting attention to their videos with a young and hip image. But while these creators are rewarded for attracting attention, they don’t necessarily do it in appropriate ways or know how to responsibly handle the attention once they receive it. Some examples could include Logan Paul and some of his videos that included inappropriate content. In one video, he carried on a bit of a conversation with a suicide victim’s body that was hanging from a tree in Japan. Felix Kjellberg, also known as PewDiePie, got into similar hot water when he produced videos that were accused of being anti-Semitic.

Communication & Mass Media

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According to trait theory, individuals who are male, tall, good looking, and intelligent are more likely to be born leaders

Indicate whether the statement is true or false

Communication & Mass Media

A(n) ______ in a speech describes the behavior that you want your listeners to follow after they have heard your arguments.

a. sectional transition b. appeal to action c. attention-getter d. signpost

Communication & Mass Media

A history professor downloaded a map from the Internet onto a PowerPoint slide, not realizing that she needed to put the URL of the source on her slide. This is an example of ________

A) ?improper paraphrase. B) ?cut-and-paste plagiarism. C) ?cultural plagiarism. D) ?deliberate fraud. E) ?accidental plagiarism.

Communication & Mass Media

Using inclusive language is an important aspect of audience adaptation in public speaking.

Answer the following statement true (T) or false (F)

Communication & Mass Media