Mr. Gonzalez has a relatively high CFC, because of this, he is more likely to respond positively to persuasive messages that:

a. provide an explicit statement of the conclusion of the persuasive argument
b. focus on the positive consequences of taking an action rather than the negative consequences of avoiding the action
c. messages that focus of future consequences on engaging in a behavior
d. are told in a narrative format


c. messages that focus of future consequences on engaging in a behavior

Communication & Mass Media

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Listeners who are well-acquainted about an issue but have a neutral position on it are

_______. Fill in the blanks with correct word

Communication & Mass Media

List five questions that aid in preparing an audience-centered speech

What will be an ideal response?

Communication & Mass Media

________ is the massive collection, distillation, and distribution of consumer data willingly given by consumers.

A. Clipping B. Direct marketing C. Authorized data sale D. Dataveillance

Communication & Mass Media

The fallacy of appeal to tradition assumes that something old is automatically better than something new.

Answer the following statement true (T) or false (F)

Communication & Mass Media