Bethany started her speech by saying "At least half of you will leave here today with more money in your pocket." What purpose does her introduction serve?

A. gaining audience attention
B. introducing a transition
C. influencing audience to view speaker favorably
D. clarifying the purpose of thesis


Answer: A

Communication & Mass Media

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Broadcasters in the United States are licensed to use airwaves owned by the people under the ________ model of regulation.

A. economic B. paternalistic C. receivership D. trustee

Communication & Mass Media

Onyeka is developing his résumé for a position that he really wants. He is anxious to stand out from all the other applicants, but also wants to appear professional. What advice do you give him?

A. Use an easy-to-read font in 10 or 12 point size. B. Fill every space on the page with information: don't waste any marginal space. C. Use two or three ornate fonts to highlight key sections. D. Avoid the use of bold face, underlining, and italics.

Communication & Mass Media

Explain the difference(s) between internal and external consistency.

What will be an ideal response?

Communication & Mass Media

Logan and Abigail met in an online chat room. They've been e-mailing back and forth, trying to get to know one another. Abigail uses a lot of emoticons to convey her emotions, whereas Logan likes to insert images and replace profanity with random punctuation. These interactions illustrate the influence of nonverbal communication on ________ communication.

A. computer-mediated B. romantic C. cross-cultural D. gender

Communication & Mass Media