Answer the following statements true (T) or false (F)

1.Social scientists primarilyfocus on qualitative methods.
2.Qualitative methods are focused on studying naturally occurring communication rather than assembling data.
3.Interpretive studies have found that defensive communication can lead to unproductive cycles of conflict.


1. false
2. true
3. true

Communication & Mass Media

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Derek makes fun of all the girls in his class, shoving them on the playground and pulling their hair. Derek is engaging in ______.

a. cyberbullying b. bias bullying c. early violence d. competing conflicts

Communication & Mass Media

"Writing to video" is the concept of

a) watching videotape while you write television scripts. b) having videotape of certain images shot after you write the television script. c) writing television scripts based on videotape you've seen competitors use for similar stories. d) writing television scripts with an idea of the video that can be used for each sentence.

Communication & Mass Media

Which of the following is NOT one of the strategies used by cable to make themselves more attractive to advertisers?

a. Shared demographic or psychographic interest in programs and channels b. Zoning c. Roadblocking d. Lift

Communication & Mass Media

Why do people with a high speech rate have an advantage in persuasive speech?

A. Socially attractive people are more persuasive, and a high speech rate is socially attractive. B. People cannot understand people who speak fast, so they will blindly agree with anything they say. C. Audiences lose interest before speakers with low speech rates can get to the point. D. People who speak slowly tend to make weaker arguments, and weak arguments are less persuasive.

Communication & Mass Media