The Xtreme Football League (XFL) was launched in 2001 by Vince McMahon, chairman of World Wrestling Entertainment (WWE). It was designed to provide professional football to American sports fans in the months after the conclusion of the National Football League (NFL) season. In spite of heavy promotion, lots of advertising, and a national network television contract, the XFL was a classic product failure, largely because the quality of play was not good enough to satisfy most football fans. The league evaporated after one season. This type of failure refutes the frequent claim of critics that advertising
A. leads to higher prices.
B. manipulates consumers to buy anything a company chooses to produce.
C. elevates the wrong values.
D. makes people materialistic.
E. All these answers are correct.
Answer: B
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In organizing a corporation, certain costs that are called organization costs would not include
a. incorporation fees; b. attorneys' fees; c. promotion expense; d. advertising fees; e. both C and D
Answer the following statements true (T) or false (F)
1) A high rate of inventory turnover indicates difficulty in selling inventory. 2) Inventory turnover measures the number of times a company sells its average level of merchandise inventory during a period. 3) Companies try to manage their inventory levels such that they will have just enough inventory to meet customer demand without investing large amounts of money in inventory or having it sit on the shelves gathering dust. 4) Inventory turnover is computed by dividing average merchandise inventory by cost of goods sold.
When an MPR professional arranges a speaking engagement for a firm's expert, it is most important to ________
A) prevent the expert from meeting with connectors until after the event. B) provide audience members with flash drives that document the event C) set up a direct feed from the event to the firm's Web site for live viewing D) actively promote the products and services of the firm throughout the speech E) communicate with connectors about the newsworthy nature of the event
Which of the following characteristics is not essential for a change leader?
a. Communication and interpersonal skills b. Determination c. Flexibility d. Rigidity