How does a personality symbol impact a brand?
What will be an ideal response?
A personality symbol is a character that represents the product and with whom the consumer can relate; the personality symbol helps a consumer connect with the product.
You might also like to view...
The treatment of loss contingencies required in SFAS No. 5 is an example of:
a. elastic uniformity. b. conservatism. c. flexible uniformity. d. rigid uniformity.
The Government in the Sunshine Act applies only to _____agencies or agencies that
are headed by more than one person. Fill in the blanks with correct word
Protection for a new method of encasing wiring inside a laptop computer is available:
A) Under the Industrial Design Act. B) As a distinguishing guise under the Trade-marks Act. C) Through a patent application D) Through the Copyright Act for the illustrations of the method. E) None of the above
When a manager performs the controlling function of management, he must monitor and evaluate performance.
Answer the following statement true (T) or false (F)