Which of the following strategies will be most successful in restoring a company’s image when dealing with a concerned audience?

a) corrective action
b) attack the accuser
c) provocation
d) differentiation


ANS: a

Communication & Mass Media

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List and briefly explain (perhaps using examples) each of the five major categories of power to influence other persons' behaviors.

What will be an ideal response?

Communication & Mass Media

This process of planning, executing, and evaluating programs that encourage purchase and customer satisfaction is ________ public relations

a) marketing b) media c) employee d) investor

Communication & Mass Media

Abby is working on a presentation for her science project. As a requirement, her teacher wants her to use a poster board with photos as a(n) _____ aid

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The main purpose of a speech of presentation is to provide a biography of the speaker being presented to the audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media