It's your first full-time job since graduation, and morale at the company you just joined is poor and no end seems to be in sight. What would you suggest to your supervisor to change a culture that is out of step with the company's strategy?
What will be an ideal response?
Among the four steps that you could suggest your supervisor can take to change a dysfunctional culture, that is, a culture out of sync with the company's strategy are: (1) identify facets of the present culture that are dysfunctional and impede good strategy execution; (2) specify clearly what new actions, behaviors, and work practices should characterize the new culture; (3) talk openly about problems with the current culture and make a persuasive case for cultural reform; and (4) follow with visible, forceful actions-both substantive and symbolic-to ingrain a new set of behaviors, practices, and norms.
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A. regional B. operational C. strategic D. frontline E. tactical
A marketing strategy that enhances the shopping experience for experiential shoppers is called ________
A) sweethearting B) retail borrowing C) party planning D) nonstore retailing E) retailtainment
Retrieving a brand from memory, given the product category or some other cue is called
________. A) brand insistence B) brand recall C) brand awareness D) brand recognition
When compiling objects that call packaged program units, which of the following statements is true?
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