One of the characteristics of good marketing research is that it uses multiple methods to increase confidence in the results
Indicate whether the statement is true or false
TRUE
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________ projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter
A) Time-series analysis B) Statistical demand analysis C) Econometric analysis D) Cost effectiveness analysis E) Exponential smoothing
Operating assets exclude investments, land, and intangibles from the asset base
Indicate whether the statement is true or false
Which of the following is true of a promissory estoppel?
A) It is invoked in cases having option contract infringements. B) It permits a court to order enforcement of a contract that lacks consideration. C) It allows for a party to claim goods, which were revoked, for which it has already paid consideration. D) It is invoked in cases that involve a promissory note to pay considerations at a later time.
Mismatches between actual demand and forecasted demand will result in ______.
a. excess inventory b. expanded market share c. employee dissatisfaction d. an increase in transportation costs